Join 28,000+ doctors and dentists in the 'Investing for Doctors' Facebook group: https://facebook.com/groups/investingfordoctors 

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Most doctors don’t want to market themselves. It feels awkward, unprofessional, maybe even unethical. But what if growing your practice wasn’t about self-promotion, it was about trust?

In this episode, marketing strategist Kan Huang joins Dr Bi Mian to unpack what modern patient trust really looks like, and why it’s shifting online faster than most clinicians realise. They explore how doctors can build authority without chasing trends or dancing on TikTok, how to reduce friction so patients can actually find and connect with you, and why simple tools like a video sales letter can transform the way new patients discover your practice.

You’ll also hear why every online effort should be treated like an investment, where consistency compounds into credibility, and your personal brand becomes one of your most valuable professional assets.

Whether you’re a specialist running your own clinic, or a doctor-investor who understands the power of systems and scalability, this episode will change how you think about marketing, reputation, and what it really means to earn patient trust in the digital age.

If you’ve ever thought “I know I should show up online, but I don’t know where to start,” this is exactly where to start.

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TIME STAMPS:

00:00 Intro/Hook

02:03 Starting with Online Presence/Ways and Tactics

11:58 Simplifying Communication and Reducing Friction

15:53 Key components of the website

21:05 Advertising and Organic Content Strategy

26:54 Disseminating Knowledge and Combating Misinformation

36:16 Balancing Entertainment and Professionalism

39:29 Engagement Metrics and Remarkability Decay

43:22 Conclusion/Outro

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SHOW NOTES LINKS

https://ifdgroup.com.au/ 

https://doctorbi.com.au/ 

https://au.linkedin.com/in/mian-bi

https://tinyurl.com/linkedin-kan-huang

https://www.instagram.com/socialwave.au/

http://www.socialwave.au/

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LISTEN TO THE PODCAST

Spotify: https://open.spotify.com/show/07DS5AxlbgmkuvP6zQGgtN 

Apple Podcasts: https://podcasts.apple.com/au/podcast/investing-for-doctors-podcast/id1775535608 

Amazon Music: https://music.amazon.com/podcasts/b9de46bc-e29d-4402-9e9e-959a3a5dc8da/investing-for-doctors-podcast 

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FIND US HERE

Website: https://ifdgroup.com.au/ 

Facebook Group: https://www.facebook.com/groups/investingfordoctors 

Facebook Page: https://www.facebook.com/investingfordoctors 

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DISCLAIMER

The information provided in this podcast is for general purposes only and should not be considered personal advice. Always consult with qualified professionals or experts in the relevant field for personalised advice tailored to your specific situation.